Jennifer Aniston and David Schwimmer have an awkward reunion in Uber Eats Super Bowl ad

What’s more important, remembering a coworker of 10 years, or remembering that Uber Eats can deliver everything from flowers to alcohol? That’s the conceit for Uber Eats’ Super Bowl commercial, which sees celebrities forgetting key parts of their public persona in order to make room for Uber Eats knowledge.

The main example here is Jennifer Aniston forgetting David Schwimmer — or even Friends altogether. But the commercial doesn’t stop there: David and Victoria Beckham forget the name of the Spice Girls, Jelly Roll forgets how he got his face tattoos, and Usher forgets he’s performing the Super Bowl halftime show.

Which celeb will succumb to Uber Eats forgetfulness next?